Originated in the small town of Herzogenaurach in 1949, Adi Dassler registered his company “Adi Dassler adidas Sportschuhfabrik”. On the same day, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. The football boots worn by German national team led to its World Cup victory and made Adidas a household name on football pitches everywhere.