361° was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity. Since 2009, the brand's slogan has been "One Love". The secret of the shoes lies in the perfect blend of stability and cushioning, aiming for best results in the workout. The innovative material QU!KFOAM was invented solely for this purpose. It is made out of EVA and rubber and is covered by a thin polyurethane skin. For long-term shock attenuation and one more degree of effectivity.